Building Bridges

Cross-Cultural Expertise

Our experts help your company and stakeholders achieve objectives, while highlighting the differences between the two societies and business cultures, and implications for your goals

Strategic Partner Consulting

We provide strategy and implementation consulting for companies involved in US-China trade and investment, including market entry studies and entry assistance

China Market Entry

We will help you assess the regulatory environment, determine the market size & players, provide a recommended entry path, and assist with the implementation

Inbound US Investment

With decades of market experience, we can help you understand the landscape and approaches that are necessary for your business to be successful

Strategy and Execution

CHINA ADVISING specializes in cross cultural consulting and education on trade and investment related issues

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What is the Plan?


As a lean and experienced firm, we can help you navigate the complex legal and social structures that exist in the US and China. We speak the language of business in both markets

$0 Billion
U.S. Foreign Direct Investment to China in 2016
State Entities

Cities Over
One Million People

Industries Open
for Investment



Leading the marketing and management of EB-5 projects for Great Texas Regional Center. Advising on strategy, project elements, and messaging to increase appeal to Chinese clients

Energy Industry

Facilitating strategic partnership searches, introductory discussions, and commercial cooperation negotiations

Business Perspectives

Developer of Chinese language programming on US-China hot topics for broadcast (including Channel 55.5 in Houston) and lecture to executive audiences in China and the United States

Market Entry

Market entry into China requires review of government policy and industry landscape, as well as modification of products or services

Trade and
Import Consulting

Analysis of volumes of trade data to develop niche specific competitive profiles, identify strategic sourcing opportunities, and develop market entry strategies

Real-Estate Development

Real estate is a focus of inbound Chinese institutional and personal investment and offers many business opportunities

Whether it’s research & analysis, sourcing solutions, or navigating relationships, we’ll help you spot the risks and opportunities needed to meet your objectives


Mr. Betzer is the founder of China Advising and the co-founder of Stoneworth Financial, a Houston-based middle market investment bank.

Mr. Betzer served as a foreign service officer with the United States Department of State, fulfilling assignments in Taipei and Beijing. He is conversant in and can read and write mandarin Chinese. Mr. Betzer holds a BA from Dartmouth college and an MBA in finance from the University of Pennsylvania’s Wharton School. He serves on the Boards of the International Trade Center – Houston and the Wharton Alumni Association

Roger Christoph is CEO of Great Texas Regional Center and Keystone Solutions, Inc. He is an entrepreneur with an asset management background who has developed several operating companies and real estate projects. He is a champion of American values and free enterprise and a student of success.

Wea H. Lee is the founder of Southern Chinese Daily News. He is a media magnate and a first generation immigrant whose contributions to his adopted home town of Houston, Texas have fostered the city’s diversity and international flair.

Mark McClure is founder of McClure Consulting and an avid importer of unique products from around the world. With decades of experience in sourcing, procurement and marketing, he has deep supply chain credentials.

Burt Pinoli has spent his career representing foreign companies in China and Asia, with special experience in aviation.

“We’re bridging the gap through trade, investment, and education”

Get in Touch

Send Us a Message


Address 6575 West Loop South, Suite 500, Houston Texas

Phone 832-415-1088